An annual data report on the dental industry — the tools, the technology, and the people behind the practice. Each edition surveys thousands of professionals to map what is changing inside the practice.
of practice work is general edits and admin. Teams spend more time maintaining than improving.
say patient retention is a top KPI, but few have the tools to actively measure it.
of operational projects get deprioritized because they are too slow or difficult to ship.
The people who run dental practices — owners, dentists, hygienists, and office managers — rarely have the time, tools, or quiet hours to map what is actually changing inside the chair-side workflow. We quantified what they see day-to-day, and what is coming next.
Revenue expectations improved, but the operating question is less about demand and more about whether practices can hire, retain, and support the people who deliver the patient experience.
The report combines responses from owners, dentists, office leaders, and clinical staff across North America. Role and region splits are kept visible so readers can understand the respondent base before reading the findings.
Practices are reporting stronger revenue and healthier patient demand, but hiring, no-shows, paperwork, and compensation pressure keep the operating environment tight.
Scheduling, paperwork, communications, and AI are becoming part of the same operational conversation: how to reduce staff drag while improving the patient journey.
High-retention practices are not simply better at hiring. They invest in training, recognition, reviews, compensation, and technology that removes repetitive administrative work.
The pattern across the report is consistent: practices that remove repetitive work, train teams on new tools, recognize performance, and make scheduling easier are better positioned to grow.
Each report is a snapshot of where the industry stood that year. Older editions stay live as a long-form archive — open one to read the full chapters and charts.